{"id":1824,"date":"2025-03-26T11:30:30","date_gmt":"2025-03-26T11:30:30","guid":{"rendered":"https:\/\/nieke-licht.de\/?page_id=1824"},"modified":"2026-07-21T08:46:44","modified_gmt":"2026-07-21T08:46:44","slug":"references","status":"publish","type":"page","link":"https:\/\/nieke-licht.de\/en\/referenzen\/","title":{"rendered":"References"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1824\" class=\"elementor elementor-1824\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-311d2b8 e-flex e-con-boxed e-con e-parent\" data-id=\"311d2b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44f6f6f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"44f6f6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unsere Referenzen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11d8b0c elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"11d8b0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Was z\u00e4hlt, ist Wirkung.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa5f46 elementor-widget elementor-widget-spacer\" data-id=\"6aa5f46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4968347 elementor-widget elementor-widget-text-editor\" data-id=\"4968347\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Jede Organisation bringt ihre eigene Dynamik mit und jedes Projekt seine ganz eigene Aufgabe. Manche beginnen mit einem Workshop, andere mit einer Migration oder der Suche nach einer klaren Positionierung. <strong>Manche wachsen mit uns \u00fcber Jahre.<\/strong><\/p><p class=\"p1\">Hier zeigen wir Ihnen ausgew\u00e4hlte Projekte, die unsere Arbeitsweise gut veranschaulichen: klar in der Strategie, partnerschaftlich in der Zusammenarbeit und wirkungsvoll in der Umsetzung.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5736dbc e-flex e-con-boxed e-con e-parent\" data-id=\"5736dbc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:28,&quot;end&quot;:82}},&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f53a6b2 e-con-full e-grid elementor-invisible e-con e-child\" data-id=\"f53a6b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3f61213 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3f61213\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1aabe2 custom-background-heading elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"a1aabe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/nieke-licht.de\/wp-content\/uploads\/2025\/03\/zeiss-vision-care-1.png\" class=\"attachment-full size-full wp-image-1860\" alt=\"\" srcset=\"https:\/\/nieke-licht.de\/wp-content\/uploads\/2025\/03\/zeiss-vision-care-1.png 500w, https:\/\/nieke-licht.de\/wp-content\/uploads\/2025\/03\/zeiss-vision-care-1-300x180.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><span class=\"bg-light\">Carl Zeiss Vision International GmbH<\/span><\/h3><p class=\"elementor-image-box-description\">Content-Marketing &amp; Plattformstrategie<br>f\u00fcr \u00fcber 50 L\u00e4nder<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f43d48e elementor-widget elementor-widget-price-list\" data-id=\"f43d48e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"price-list.default\">\n\t\t\t\t\t\n\t\t<ul class=\"elementor-price-list\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"elementor-price-list-item\">\t\t\t\t\n\t\t\t\t<div class=\"elementor-price-list-text\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-price-list-header\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-list-title\">\n\t\t\t\t\t\t\tAusgangslage\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-list-description\">\n\t\t\t\t\t\t\tWie macht man ein unsichtbares Produkt wie Brillengl\u00e4ser digital sichtbar \u2013 und st\u00e4rkt dabei Markenbewusstsein, Vertrauen und Kundenbindung \u00fcber internationale M\u00e4rkte hinweg? ZEISS suchte nach einem Weg, die Qualit\u00e4t ihrer Produkte zielgruppengerecht zu kommunizieren und potenzielle Kund*Innen bis zum Point of Sale zu begleiten.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\t\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c6ed20 elementor-widget elementor-widget-price-list\" data-id=\"4c6ed20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"price-list.default\">\n\t\t\t\t\t\n\t\t<ul class=\"elementor-price-list\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"elementor-price-list-item\">\t\t\t\t\n\t\t\t\t<div class=\"elementor-price-list-text\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-price-list-header\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-list-title\">\n\t\t\t\t\t\t\tUnsere L\u00f6sung\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-list-description\">\n\t\t\t\t\t\t\tWir entwickelten die internationale Content-Marketing-Strategie und setzten sie mit dem Aufbau der Plattform \u201eBETTER VISION\u201c um \u2013 einem zentralen Content Hub, der heute in \u00fcber 50 L\u00e4ndern und mehr als 20 Sprachen genutzt wird. Neben der redaktionellen Steuerung verantworteten wir das Content-Management in AEM, SEO-Optimierung, Webanalyse und internationale Rollouts. \u00dcber ein Jahrzehnt hinweg begleiteten wir ZEISS als strategischer Partner und Preferred Agency.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\t\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47841a1 elementor-widget elementor-widget-price-list\" data-id=\"47841a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"price-list.default\">\n\t\t\t\t\t\n\t\t<ul class=\"elementor-price-list\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"elementor-price-list-item\">\t\t\t\t\n\t\t\t\t<div class=\"elementor-price-list-text\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-price-list-header\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-list-title\">\n\t\t\t\t\t\t\tContent-Strategie \u00b7 Redaktion & Content-Produktion \u00b7 Adobe AEM \u00b7 SEO & Webanalyse \u00b7 Plattform-Rollouts \u00b7 L\u00e4nderberatung \u00b7 Landing Pages & Module\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\t\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d8948d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4d8948d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d5dc6 custom-background-heading elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"b0d5dc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/nieke-licht.de\/wp-content\/uploads\/2025\/03\/greenbase.png\" class=\"attachment-full size-full wp-image-1852\" alt=\"\" srcset=\"https:\/\/nieke-licht.de\/wp-content\/uploads\/2025\/03\/greenbase.png 500w, https:\/\/nieke-licht.de\/wp-content\/uploads\/2025\/03\/greenbase-300x180.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><span class=\"bg-light\">Greenbase eG<\/span><\/h3><p class=\"elementor-image-box-description\">Transformationsbegleitung einer Einkaufsgenossenschaft<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b42df2 elementor-widget elementor-widget-price-list\" data-id=\"0b42df2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"price-list.default\">\n\t\t\t\t\t\n\t\t<ul class=\"elementor-price-list\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"elementor-price-list-item\">\t\t\t\t\n\t\t\t\t<div class=\"elementor-price-list-text\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-price-list-header\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-list-title\">\n\t\t\t\t\t\t\tAusgangslage\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-list-description\">\n\t\t\t\t\t\t\tDas Unternehmen ist schnell gro\u00df geworden und hat derzeit rund 300 Mitglieder\nzu betreuen. Viele Ver\u00e4nderungen in den M\u00e4rkten und auch der Wunsch nach\neiner Businesserweiterung besch\u00e4ftigen dieses Unternehmen. \n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\t\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-104e94a elementor-widget elementor-widget-price-list\" data-id=\"104e94a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"price-list.default\">\n\t\t\t\t\t\n\t\t<ul class=\"elementor-price-list\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"elementor-price-list-item\">\t\t\t\t\n\t\t\t\t<div class=\"elementor-price-list-text\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-price-list-header\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-list-title\">\n\t\t\t\t\t\t\tUnsere L\u00f6sung\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-list-description\">\n\t\t\t\t\t\t\tWir durften Greenbase dabei aktiv begleiten, diese Ver\u00e4nderungen im Unternehmen hin zu den Mitarbeitenden und Mitgliedern zu analysieren und umzusetzen. Im Mittelpunkt standen der Aufbau eines stabilen Fundaments f\u00fcr Zusammenarbeit, die Entwicklung eines Leitbilds sowie die Sch\u00e4rfung von Rollen und Verantwortlichkeiten.\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\t\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b9fc90 elementor-widget elementor-widget-price-list\" data-id=\"7b9fc90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"price-list.default\">\n\t\t\t\t\t\n\t\t<ul class=\"elementor-price-list\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"elementor-price-list-item\">\t\t\t\t\n\t\t\t\t<div class=\"elementor-price-list-text\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-price-list-header\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-list-title\">\n\t\t\t\t\t\t\tStrategische Prozessbegleitung \u00b7 Leitbildentwicklung \u00b7 Moderation & Mediation \u00b7 Team-Workshops \u00b7 Rollen- & Strukturkl\u00e4rung \u00b7 interne Kommunikation\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\t\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cfbed6 elementor-widget elementor-widget-spacer\" data-id=\"6cfbed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8bafce e-con-full e-grid elementor-invisible e-con e-child\" data-id=\"e8bafce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ec6b8f2 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"ec6b8f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75f10ae custom-background-heading elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"75f10ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/nieke-licht.de\/wp-content\/uploads\/2025\/03\/josef-oechsle-1.png\" class=\"attachment-full size-full wp-image-1858\" alt=\"\" srcset=\"https:\/\/nieke-licht.de\/wp-content\/uploads\/2025\/03\/josef-oechsle-1.png 500w, https:\/\/nieke-licht.de\/wp-content\/uploads\/2025\/03\/josef-oechsle-1-300x180.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><span class=\"bg-light\">Josef Oechsle GmbH &amp; Co.KG<\/span><\/h3><p class=\"elementor-image-box-description\">360-Grad-Strategie bei einem mittelst\u00e4ndigen Familienunternehmen in 4. Generation<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d095ba elementor-widget elementor-widget-price-list\" data-id=\"4d095ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"price-list.default\">\n\t\t\t\t\t\n\t\t<ul class=\"elementor-price-list\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"elementor-price-list-item\">\t\t\t\t\n\t\t\t\t<div class=\"elementor-price-list-text\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-price-list-header\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-list-title\">\n\t\t\t\t\t\t\tAusgangslage\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-list-description\">\n\t\t\t\t\t\t\tDas Familienunternehmen Josef Oechsle wollte seine Online-Pr\u00e4senz modernisieren und seine Marketing- und Vertriebsprozesse digital neu aufstellen \u2013 ohne dabei die gewachsenen Strukturen und Werte aus dem Blick zu verlieren. Gesucht war ein Partner, der strategisch denkt, operativ mitgestaltet und langfristig begleitet.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\t\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70a4069 elementor-widget elementor-widget-price-list\" data-id=\"70a4069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"price-list.default\">\n\t\t\t\t\t\n\t\t<ul class=\"elementor-price-list\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"elementor-price-list-item\">\t\t\t\t\n\t\t\t\t<div class=\"elementor-price-list-text\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-price-list-header\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-list-title\">\n\t\t\t\t\t\t\tUnsere L\u00f6sung\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-list-description\">\n\t\t\t\t\t\t\tWas mit der Modernisierung einer Webseite passend zum neuen Betriebsgeb\u00e4ude begann, entwickelte sich zu einer intensiven Zusammenarbeit in Sachen Marketing und Beratung \u00fcber die Jahre. Mittlerweile erg\u00e4nzt die Webseite ein kompletter Kranz an Content-Marketing-Ma\u00dfnahmen wie Performance-Marketing, Shop, Social Media bis hin zur Prozessberatung und Team-Coaching. In engem Austausch und Hand in Hand mit dem Firmeninhaber und dem Team arbeiten wir vertrauensvoll und erfolgreich zusammen und unterst\u00fctzen das Wachstum des Familienunternehmens. \t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\t\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48c1a6e elementor-widget elementor-widget-price-list\" data-id=\"48c1a6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"price-list.default\">\n\t\t\t\t\t\n\t\t<ul class=\"elementor-price-list\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"elementor-price-list-item\">\t\t\t\t\n\t\t\t\t<div class=\"elementor-price-list-text\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-price-list-header\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-list-title\">\n\t\t\t\t\t\t\tWebentwicklung (WordPress) \u00b7 SEO & Content \u00b7 Paid Media (Google & Meta) \u00b7 Social Media \u00b7 Shop-Integration \u00b7 Coaching & Moderation \u00b7 Prozessberatung\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\t\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cd6308 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"7cd6308\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b98be7 custom-background-heading elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"0b98be7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/nieke-licht.de\/wp-content\/uploads\/2025\/03\/bambuk-1.png\" class=\"attachment-full size-full wp-image-1857\" alt=\"\" srcset=\"https:\/\/nieke-licht.de\/wp-content\/uploads\/2025\/03\/bambuk-1.png 500w, https:\/\/nieke-licht.de\/wp-content\/uploads\/2025\/03\/bambuk-1-300x180.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><span class=\"bg-light\">BamBuk E-Trikes<\/span><\/h3><p class=\"elementor-image-box-description\">Strategische Digitalisierung f\u00fcr<br> Marke, Marketing &amp; Prozesse<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3f48b elementor-widget elementor-widget-price-list\" data-id=\"2c3f48b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"price-list.default\">\n\t\t\t\t\t\n\t\t<ul class=\"elementor-price-list\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"elementor-price-list-item\">\t\t\t\t\n\t\t\t\t<div class=\"elementor-price-list-text\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-price-list-header\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-list-title\">\n\t\t\t\t\t\t\tAusgangslage\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-list-description\">\n\t\t\t\t\t\t\tDas Start-up BamBuk entwickelt E-Trike Tandems f\u00fcr eine neue Form nachhaltiger Mobilit\u00e4t. Mit dem Wachstum stiegen die Anforderungen an eine professionelle, digital ausgerichtete Kommunikation \u2013 von Sichtbarkeit und Marketing-Automation bis hin zu schlanken Vertriebsprozessen und einer besseren internen Organisation.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\t\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2eb87a elementor-widget elementor-widget-price-list\" data-id=\"f2eb87a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"price-list.default\">\n\t\t\t\t\t\n\t\t<ul class=\"elementor-price-list\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"elementor-price-list-item\">\t\t\t\t\n\t\t\t\t<div class=\"elementor-price-list-text\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-price-list-header\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-list-title\">\n\t\t\t\t\t\t\tUnsere L\u00f6sung\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-list-description\">\n\t\t\t\t\t\t\tWir begleiten BamBuk bei der digitalen Transformation ihrer Kommunikation \u2013 strategisch und operativ. Dazu z\u00e4hlen Performance-Marketing \u00fcber Google und Meta, CRM-Integration mit HubSpot, smarte Workflows f\u00fcr Probefahrtanmeldungen, Service- und Werkstattprozesse sowie eine SEO-optimierte Website-Struktur. Zus\u00e4tzlich setzen wir KI-Tools zur Effizienzsteigerung in Redaktion, Kundenservice und Event-Kommunikation ein. Ziel ist ein durchg\u00e4ngiges digitales Nutzererlebnis \u2013 kanal\u00fcbergreifend und wachstumsorientiert.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\t\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c559d4 elementor-widget elementor-widget-price-list\" data-id=\"7c559d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"price-list.default\">\n\t\t\t\t\t\n\t\t<ul class=\"elementor-price-list\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"elementor-price-list-item\">\t\t\t\t\n\t\t\t\t<div class=\"elementor-price-list-text\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-price-list-header\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-list-title\">\n\t\t\t\t\t\t\tPerformance-Marketing (Google Ads, Meta) \u00b7 HubSpot-CRM & E-Mail-Marketing \u00b7 Content-Strategie & SEO \u00b7 Tool-Scouting & Prozessberatung\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\t\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38ed4e6 e-con-full e-flex e-con e-parent\" data-id=\"38ed4e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0464d7e e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"0464d7e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82f9bf7 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"82f9bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:&quot;0.8&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategisch begleiten. Gemeinsam gestalten.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eeeeb7 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3eeeeb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:&quot;0.8&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wir beraten Sie individuell \u2013 von der ersten Idee bis zur Umsetzung.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10b1ed5 elementor-widget elementor-widget-spacer\" data-id=\"10b1ed5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f50bf elementor-mobile-align-left elementor-tablet-align-right elementor-widget-mobile__width-inherit animated-slow btn-arrow-right elementor-invisible elementor-widget elementor-widget-button\" data-id=\"d7f50bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/nieke-licht.de\/en\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"a258ec14-a55e-49f3-8b4f-17327bafb92b\" data-name=\"Layer 1\" width=\"21\" height=\"12\" viewBox=\"0 0 21 12\"><path d=\"M21.3427,6.1044,15.61.6978A.6185.6185,0,0,0,15.191.5a.5089.5089,0,0,0-.42.1978.5762.5762,0,0,0,0,.7912l4.6838,4.4835H1.07a.5162.5162,0,0,0-.5592.5934.5247.5247,0,0,0,.6292.5275H19.4553l-4.7536,4.4835a.576.576,0,0,0,0,.7912,1.034,1.034,0,0,0,.4194.1319.43.43,0,0,0,.4194-.1978l5.8022-5.4066A.5762.5762,0,0,0,21.3427,6.1044Z\" transform=\"translate(-0.5 -0.5)\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt Erstgespr\u00e4ch vereinbaren<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-681aef2 e-flex e-con-boxed e-con e-parent\" data-id=\"681aef2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:28,&quot;end&quot;:82}},&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e64ee87 e-con-full e-flex e-con e-child\" data-id=\"e64ee87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fd19bc elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6fd19bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ob Mittelstand, Familienunternehmen oder internationale Marke<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fccc62 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9fccc62\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Weitere Unternehmen, mit denen wir gemeinsam gestalten durften.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31ff24d elementor-widget elementor-widget-spacer\" data-id=\"31ff24d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-153303f e-con-full e-flex e-con e-child\" data-id=\"153303f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a53a626 e-con-full e-flex e-con e-child\" data-id=\"a53a626\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-166b9ea elementor-widget elementor-widget-text-editor\" data-id=\"166b9ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>ACE-Wirtschaftsdienst GmbH\u00a0<br \/>Antiseptica-home Vertriebsgesellschaft OHG\u00a0<br \/>Alba Moda GmbH (Otto-Konzern)\u00a0<br \/>BamBuk E-Trikes, Quads &amp; Tandems e.K.\u00a0<br \/>Biologische Heilmittel Heel\u00a0<br \/>Birken GmbH\u00a0<br \/>Bio-Saatgut\u00a0<br \/>Campus Media GmbH\u00a0<br \/>Carl Zeiss Vision GmbH (International, Deutschland)\u00a0<br \/>Carl Zeiss Meditech GmbH\u00a0<br \/>Carl Zeiss Microscopy GmbH\u00a0<br \/>Carl Zeiss Sport Optics GmbH\u00a0<br \/>Continental Reifen AG\u00a0<br \/>Deutsche Telekom AG \u2013 Musicload\u00a0<br \/>ECO Rain AG\u00a0<br \/>Freunde Waldorf\u00a0<br \/>hilt griesbaum Werbeagentur (Graf Barf\u00ae)\u00a0<br \/>Hubert Burda Media\u00a0<br \/>Istrien Pur<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5245db5 e-con-full e-flex e-con e-child\" data-id=\"5245db5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3964e9b elementor-widget elementor-widget-text-editor\" data-id=\"3964e9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Josef Oechsle GmbH\u00a0<br \/>Logic 1\u00a0<br \/>LUM\u00c9 Deutschland\u00a0<br \/>Mahrt und Hoerning Augenoptik GmbH\u00a0<br \/>MSU Consulting GmbH\u00a0<br \/>Nestl\u00e9 \u00d6sterreich\u00a0<br \/>neu.de GmbH\u00a0<br \/>Presse-Union Vertrieb GmbH\u00a0<br \/>Rabenhorst\u00a0<br \/>RACON Network (Freunde Waldorf, ZS Verlag)\u00a0<br \/>Rassek &amp; Partner\u00a0<br \/>SANLUCAR FRUIT S.L.\u00a0<br \/>Sanviva \/ Da Signora GmbH\u00a0<br \/>Spotless Group\u00a0<br \/>Vivesco\u00ae Apotheken- Partner GmbH\u00a0<br \/>Wella Deutschland\u00a0<br \/>World Vision Deutschland e.V.\u00a0<br \/>ZS-Verlag<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Unsere Referenzen Was z\u00e4hlt, ist Wirkung. Jede Organisation bringt ihre eigene Dynamik mit und jedes Projekt seine ganz eigene Aufgabe. Manche beginnen mit einem Workshop, andere mit einer Migration oder der Suche nach einer klaren Positionierung. Manche wachsen mit uns \u00fcber Jahre. Hier zeigen wir Ihnen ausgew\u00e4hlte Projekte, die unsere Arbeitsweise gut veranschaulichen: klar in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1450,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","footnotes":""},"class_list":["post-1824","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/nieke-licht.de\/en\/wp-json\/wp\/v2\/pages\/1824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nieke-licht.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nieke-licht.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nieke-licht.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nieke-licht.de\/en\/wp-json\/wp\/v2\/comments?post=1824"}],"version-history":[{"count":40,"href":"https:\/\/nieke-licht.de\/en\/wp-json\/wp\/v2\/pages\/1824\/revisions"}],"predecessor-version":[{"id":2808,"href":"https:\/\/nieke-licht.de\/en\/wp-json\/wp\/v2\/pages\/1824\/revisions\/2808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nieke-licht.de\/en\/wp-json\/wp\/v2\/media\/1450"}],"wp:attachment":[{"href":"https:\/\/nieke-licht.de\/en\/wp-json\/wp\/v2\/media?parent=1824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}