Our aim is to support organisations holistically and to always put people at the centre of digital change - aligned with their specific needs, resources and last but not least: the company's goals.
We offer Networked communication so we work in the same way: flexible, agile and with the right partners at the right time. We like it when things get lively, but we love structure and reliability.
We love transparency - both in our dealings with each other and in project management and the subsequent measurement of success: our reporting is clear and comprehensible.
We think strategically and act analytically with the pragmatism required for projects, which for us is simply part of the success of projects.
We look for the potential in your ideas & content: We are happy to break new ground with you without forgetting your values, what you have achieved and your tradition. We would be happy to look with you at the ideas, content etc. in your drawers that may never have seen the light of day and the appreciation of your customers and potential new customers, but which harbour a great deal of potential.
We focus on workshops & systemic consulting: We are happy to start our collaboration with you with a workshop prepared and moderated by us in order to get to know you, your brands, your services, offers, needs and goals better so that we can then submit a customised offer to you. We are happy to use our expertise from the fields of design thinking and systemic consulting with all your suitable methods to develop creative, practical and efficient solutions.
Let's discover new things together, reframe ideas and unearth treasures - for sustainable success in digital communication!
Our roots lie in the Large publishers and agencies, where we have sound experience in Brand communication, SEO, content marketing and digital strategy have gathered. We have been successfully supporting companies in their transformation since 2003 - as owners of our own agency.
Our way of working, our approach, our services - here you will find the most important answers to frequently asked questions. If your question is not listed, please feel free to contact us directly.
nieke#licht is a specialised agency for digital transformation, marketing strategy and content marketing. Since 2003, we have been helping companies (such as SMEs, family businesses and small and medium-sized enterprises) to successfully align their brand in a digital world.
We combine traditional brand communication with state-of-the-art technology and the opportunities offered by artificial intelligence. This results in customised, performance-oriented marketing and communication solutions - always tailored to the specific needs of our clients. In doing so, we keep a close eye on people and teams and use our expertise in systemic organisational consulting, business mediation in the event of conflicts and project management, for example in the form of workshops, coaching and our approach to communication and collaboration.
Our services range from the development of digital strategies, SEO and content marketing to operational support for migrations, system launches (e.g. AEM Adobe Experience Manager) and agile projects with SCRUM.
We work with companies from a wide range of industries. Our core target group is SMEs and owner-managed businesses that want to future-proof their marketing and digital strategy while maintaining their existing strengths. Our experience includes clients from the optical, healthcare, e-commerce, retail and non-profit sectors. Based on our expertise in the field of systemic consulting, we see ourselves in particular as a competent partner for family businesses, for example in the context of generational succession transformations.
We offer a Combination of strategic consulting, operational implementation and technical support - customised for the requirements of SMES. These include:
We speak the language of the Medium-sized companies, know the challenges of Family businesses and owner-managed companies and combine many years of experience in strategy and implementation with a pragmatic, solution-orientated approach.
Family business often enter a decisive phase during a generational change. With our expertise in Systemic organisational consulting We can therefore support you with a systemic view in the form of targeted coaching, workshops and, in cases of conflict, mediation in this challenging phase of your company.
We focus on personal support according to the One-face-to-the-customer principleA central contact person accompanies you through all phases - from strategy development to operational implementation.
nieke#licht offers SEO as an integral part a holistic marketing strategy. We combine search engine optimisation with high-quality content and data-based success monitoring. But that's not all. We do not see ourselves as a pure SEO agency in the traditional sense.
Yes, we support system migrations and the introduction of new platforms - e.g. Adobe Experience Manager (AEM) - with strategic consulting, project management and technical implementation.
Yes, we work flexibly and agilely with methods such as SCRUM. Depending on the project, we combine agile approaches with proven classic methods - always customised to your needs.
We bring the perfect combination of strategic foresight, digital know-how, creativity and technical expertise with. This allows us to shape your digital transformation in a practical, efficient and future-proof way. We attach great importance to involving the employees involved right from the start and supporting them throughout the change process.
Artificial intelligence (AI) is not an end in itself for us, but a strategic tool. We use AI specifically to Optimisation of content strategies, performance marketing and data-driven analyses. The result is an automated, well-founded basis for decision-making - efficient, relevant and always with a focus on real added value for our customers.
Usually with a joint workshop, in which we get to know your brand, your goals and your challenges. Based on this, we develop a customised strategy.
We believe that only transparent, comprehensible results create long-term trust. That is why Detailed reporting for each of our projects.
nieke#licht was founded in 2003 and has since successfully assisted numerous companies with their digital transformation and brand communication accompanied.
For us, sustainable communication means Create relevant content, offer real added value and build trust in the long term - instead of chasing short-term effects.
Very flexible. We offer Scalable solutions, that are customised to your needs - whether it's one-off project support or long-term support. strategic partnership.