Strategy - structure - impact: for digital communication that works.
Olaf Nieke
I think strategically, work systemically and support companies in making their communication and processes fit for the future.
As a consultant for digital communication and transformation, I have been combining entrepreneurial perspectives with in-depth expertise in content, technology and organisational development. I support companies in this process, streamlining digital processes, making content visible and designing structures in such a way that change becomes feasible.
Whether in medium-sized companies or in complex corporate environments - my focus is always on what can be realised realistically, effectively and sustainably.
Digital communication meets
entrepreneurial thinking.
For many years I have Digital content platforms processes are automated and SEO and content strategies for international brands from planning and project management to scaling in over 50 countries.
I bring in-depth experience in CMS systems such as Adobe Experience Manager, the introduction of AI-based content processes and System migrations and strategic web architecture with. At the same time, I support teams undergoing change - as a moderator, sparring partner and consultant.
My path - an extract
- Publishing clerk, Deutscher Fachverlag, Frankfurt
- Diplom-Kaufmann, Johann Wolfgang Goethe University, Frankfurt (Journalism, Business Administration, Sociology)
- Project Manager Marketing, Deutscher Fachverlag - for „Der Handel“ and others“
- Advertising sales manager, AutoBILD„, Axel Springer Verlag, Hamburg
- Deputy Publishing Director, Burda Senator Verlag / Medien Innovation GmbH, Offenburg
- Content strategy & platform development at Carl Zeiss Vision - development & management of the international content hub „BETTER VISION“ (in over 50 countries, 20 languages)
- Many years of experience in content strategy, SEO, e-commerce & CMS (Adobe AEM, WordPress, Typo3, FirstSpirit)
- Project management & SEO/content optimisation for companies from SMEs, industry, trade and e-health
- Certified Design Thinking Master (XDi)
- Project Management Professional (PMP®)
- Co-founder and partner from nieke#licht crossmarketing
- Age 58 years