I feel most comfortable when it's really busy. Finding topics and writing texts are my passion. I love familiarising myself with new topics. Customers say about me that I am very good and structured project management and even when the going gets tough, I can see the big picture and keep all the strings in my hand.
Media has always played a central role in my career. Thanks to my many years of experience in media planning, sales and content development, I can combine these disciplines for the marketing of products and services and utilise the best of these worlds for the respective project.
I would describe myself as Team player describe. It is important to me to work closely with my consulting clients so that I can incorporate their product and marketing needs precisely into my content strategy and concepts.
Creative realisation and flexible problem solving are equally important to me.
And: My passion as a mediator and systemic counsellor is working with people and teams, because...
In addition to my work in the field of content marketing, I also work successfully as a Legally certified mediator and certified systemic counsellor (SG). From workshops, for example, to support the Team building, business mediation for conflicts in teams and individual coaching sessions In different settings and based on the individual needs of my clients, I also offer my expertise independently of the area of content marketing.
My systemically trained view of things also helps me, for example, when it comes to counselling, the Coaching and conflict management in family businesses.
Publishing training: Deutscher Fachverlag Frankfurt
Business studies, training as a legally certified mediator and systemic counsellor
Many years of media planning experience: Universal McCann, Michael Conrad & Leo Burnett also in leading positions for clients in the cosmetics, automotive (GM, Opel, Saab and Fiat Group), tourism (Tourism Authority of Thailand, Aruba, Air Canada, Cathay Pacific) pharmaceuticals, consumer electronics, services, clothing and tobacco industries, among others
Advertising management TV SPIELFILM and CINEMA at the Milchstrasse publishing group as well as "women & food" and "living" at Burda Verlag Offenburg
Over 20 years of experience as an independent agency owner in the field of:
Conception and realisation of cross-platform TV, print and online co-operations as well as integrated communication concepts.
SEO-optimised online editing, social media, editorial management
Planning and moderation of team workshops, individual coaching, business mediation
nieke#licht crossmarketing since January 2003
Partner in the alliance of the Mediator Network „MediatorINKarlsruhe“
Founder & Owner „BY WAY OF LIGHT“